This is a great everyday mascara and easy to remove, my lashes were noticably thicker after consistent use. I noticed some others saying it was hard to remove or apply but there's a trick to it. I find it really easy to remove in the shower just by splashing a whole bunch of water on my face and then it comes straight off by using the length of your fingers to swipe down when your eyes are closed. To apply I always start at the tips to add length first then slowly apply further down the lashes. If you apply from the root at the beginning then it will clump and not give length as any mascara would.
Definitely recommend if you like to be able to remove your mascara with water only and minimal rubbing.
